Finest Resorts: Excellence Group newest brand

Excellence Group, known for luxury resort properties throughout the Caribbean, announces the creation of a third brand, Finest Resorts, to welcome guests of all ages.

Cancun, Mexico/April 1, 2014/ — Five star-rated Caribbean luxury hotels and resorts, Excellence Group, announces Finest Resorts, its first property to be Finest Playa Mujeres located among the stunning white powder sands and turquoise waters of Playa Mujeres, Mexico. Finest Resorts is the long-awaited third brand from Excellence Group, which currently owns and operates Excellence Resorts and Beloved Hotels.

Finest Playa Mujeres will offer the same level of luxury and comfort as the highly recognized and awarded Excellence Resorts and Beloved Hotels, but will welcome and accommodate guests of all ages, including couples, mid-size groups and families, without any age restrictions. As with Excellence Resorts and Beloved Hotels, Finest Playa Mujeres will provide an idyllic backdrop for destination weddings. Finest Playa Mujeres is expected to open in winter 2015.

FinestPlayaMujeres_SuiteGuests of the soon-to-be completed Finest Playa Mujeres can expect exclusive service in a modern setting that is aimed to inspire and surprise guests with a vacation destination that invokes an experience full of the passion, freedom, joy and prestige that Excellence Group Luxury Hotels & Resorts is synonymous with.

Finest Playa Mujeres will offer a seamless and impressive aesthetic comprised of modern spacious elegance, privacy, glamour, with Mexican spirit in the attentive details.

“Finest Playa Mujeres will offer a beautiful respite where couples, families, and groups can get away to celebrate and enjoy time together. It is a place that both stimulates the senses, yet relaxes the mind as time unfolds and balance returns,” expresses Alejandro Lazcano, Marketing Director of Excellence Group Luxury Hotels & Resorts. “Guest will revel in the simplicity of exquisite moments, and experience life done beautifully.”

FinestPlayaMujeres_SuitesFinest Playa Mujeres will feature 450 finely appointed guest suites, the exclusive Excellence Club for adults 18+ to enjoy, Finest Club for guest of all ages, nine irresistible all-inclusive international dining options, 10 swimming pools, a state-of-the-art fitness center with cardio conditioning equipment, elegant and spacious meeting facilities, full concierge services, among other high-end amenities.

Guests will discover ONE Spa and hydrotherapy circuit facilities where pampered relaxation and renewal are delivered through the healing traditions of ancient cultures from around the world. Nurture the body, mind and soul, and reconnect with your inner self.

“At Finest Resorts, you can expect the same level of comfort, luxury and impeccable service as Excellence Resorts and Beloved Hotels. The only difference in concept will be couples, groups and families harmonically coexisting with amenities, activities and guest suites that are designed especially for them,” continues Lazcano.


Just as with the brand-new property, Excellence Group continuously strives to live up to its name with ongoing improvements to its existing properties.

Excellence Punta Cana recently completed a renovation of all guest rooms, adding four additional honeymoon suites with rooftop with private deck and plunge pool, making a total of ten honeymoon suites to this property. The property also added a brand new Spanish Tapas restaurant, a 9th a la carte option for dining at Excellence Punta Cana. Enhancement to the terraces on swim-up suites at the Excellence Club were also made.

Excellence Riviera Cancun has increased capacity at their French gourmet dining restaurant and redecorated it’s Asian, fine Italian and Mediterranean restaurants. All Excellence Resorts properties now offer Nespresso coffee machines in all Club rooms, as well as take away wood oven pizza, and paddle boarding.

Beloved’s boutique hotel now offers Nespresso coffee machines in all rooms, a separate menu for children at all restaurants and meal times, and a juice bar with crepes and waffles.

About The Excellence Group Luxury Hotels & Resorts is a family owned and operated resort group specializing in hotel management and worldwide real estate development, with a primary geographic presence in the Caribbean. Excellence Group Luxury Hotels & Resorts is the result of a joint investment between Medieval Times and ETI (Explotacions Turistiques de lesIlles). The group owns and manages resort properties in Punta Cana, Dominican Republic, Riviera Maya, and Cancun, Mexico.



About Excellence Group

Excellence Group Luxury Hotels & Resorts is a resort group specialized in hotel management. The company’s product lines are: Excellence Resorts, All Inclusive Luxury, Adults-Only Resorts; Beloved Hotels, All Inclusive Luxury, Boutique Style Hotels and Finest Resorts, All Inclusive Luxury Resorts that accommodate guests of all ages.
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29 Responses to Finest Resorts: Excellence Group newest brand

  1. John Richardson says:

    Congratulations….it seems like it has been 4 years plus since the initial announcement of Excellence Oyster Bay. Any progress at all? I really thought it would be ready for my big anniversary in 2015 and I do plan on going to Jamaica or possibly Turks & Caicos but sad to see nothing happening with Oyster Bay.

    • Hola John, thanks a lot for your interest. Unfortunately EOB is on hold. However be sure we’ll spread the word as soon as we have the info.

      • John Richardson says:

        Bummer…been on hold for awhile now. Hopefully you guys will expand outside of Mexico and Punta Cana. Always nice to go to other locations you haven’t been to already.

  2. Brent Howell says:

    We are ready to book! What is the expected opening date?

  3. Terri Moore says:

    Our two best resort stays ever were at Excellence Riviera & Beloved! We wish you continued success with Finest! It will definitely be on our list to try.

  4. Jessica says:

    As a travel agent it would be great if you had a training site like AM Resorts and offered travel agent rates so agents can stay at the resorts

  5. Olga Avramenko-Depratto says:

    Wonderful. Can’t wait for the opening and at last, a true family vacation with everyone, including the grandchildren.

  6. thanks for sharing such kind of blogs gives us knowledge about finest resorts in India. I was looking for this its great.
    banquet Ludhiana

  7. Really Thank you for Sharing such Kind of resorts example to us..Its GREAT

  8. Hi all ready booked for 19 /4/2015 so excited sandra and Derek from England x

  9. Hi so excited about this hotel we’ve already booked 19/4/2015what better way to celebrate my husband 60 birthday x

  10. Jordan says:

    When you say Winter 2015, are you referring to January/February 2015?, or November/December 2015?

  11. Zelia Bester says:

    how do you book this? I am having an issue with Air Canada saying we can’t book yet??

  12. Pingback: Only the Finest for you! |

  13. Dave Hastings says:

    Is this new resort on the same site as the existing Excellence Playa Mujeres and being rebranded?

  14. We have booked for 2 Adults and one 12 year old. We originally tried to book into Excellence, did not realize that it was Adult only. Then booked Beloved but later stumbled upon Finest which looks like it will be a great choice for all of us. Lily in reservations has been a fantastic help! We are coming for March break, can’t wait!

  15. I’ve been to Excellence Playa Mujeres several times and LOVED it. Nothing but fabulous memories. What’s the difference between Excellence and Finest seeing as how their neighbors. I know Finest allows children. Is Finest considered your top tier brand?

    • Hi Jamie! Thanks so much for your preference and interest. Finest is name of our newest hotel brand that allows all ages. We hope to welcome you soon. Receive our warmest regards from México! 😀

  16. Mary White says:

    Are there any Swim Up Suites that offer 2 Dbl. Beds?

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